Referral Marketing Will Only Take You So Far
You started your business through sheer hustle, grit, and word of mouth referrals. But now you’re ready to scale, and need a real marketing strategy.
You’ve tried it all - SEO, blogging, PPC, Google Ads.
But nothing seems to move the needle. You’re still relying on random luck and networking to grow.
There has to be a better way.
Well, as someone who has worked with hundreds of 7-figure business owners, I’m here to share the formula to marketing success that I've uncovered in 2019.
It’s not about chasing the latest shiny object.
It’s about going back to Marketing 101, and building a strategy focused on these 5 key steps:
Step 1: Define Your Ideal Customer
Most businesses skip right over this crucial first step. But you can’t market effectively until you nail down who you serve.
Do an 80/20 profit analysis on your current customers. Identify the 20% driving 80% of revenue. Get crystal clear on their demographics, needs and behaviors. That’s your ideal client.
Step 2: Align With Your Business Vision
Now that you know who your best customers are, align this profile with your core business vision and mission.
Did your ideal customer turn out to be who you set out to serve when you started this journey?
Getting clear on the audience you want to help and matching that to your vision is key.
Step 3: Identify The Right Message
You likely already know how to best communicate with your ideal customers. But do additional research to uncover how to speak directly to their deepest needs and desires. What messaging will cut through the noise for them?
Step 4: Determine The Right Time and Place
When and where can you reach your target audience with your tailored messaging?
Analyze where they consume content, spend time and make buying decisions.
Meet them there with your outreach.
Step 5: Measure, Analyze and Optimize
The final step is building measurement into your marketing plan.
Rigorously track results, see what resonates, and continuously optimize your approach.
Let data guide your decisions, not guesses.
This is an extremely simplified formula for marketing success - 5 steps to stop wasting time and money on tactics that don’t work.
Stop relying on luck and word of mouth.
Follow the 5 step formula to get the breakthrough growth you want.
The first step starts now.