The Marketing Plan Formula Vision

“Success is pretty simple. Just create value

for people and the rest will follow.”

Our 12 Month Future Night

It is the end of December, 2021.

Two years, two months after starting The Marketing Plan Formula. 

35 years of experience and hard work, broken and realized dreams, has finally created the unique company I’ve always dreamed of.

My hope in sharing this document with you is that you can get a sense of where we are going and how we got there. How our uniqueness shows up in the world and the ripples we have caused over the last three years. 

More than 100  businesses have invested in and implemented our MPF training.

They  have realized success beyond anything expected. Our clients are realizing success beyond anything they imagined.

The implementer program is fully functional with 3 certified implementers helping clients.

In a very real sense, we have improved the world by helping visionaries bring greater value to more people around the world. 

The Marketing Plan Formula Vision

The Marketing Plan Formula is a marketing education and coaching company.

We help business owners bring their dreams into reality by giving them a clear and valuable foundation in marketing which they can use to reach any goals.

We promote and protect a sterling reputation. In the world of scams, hyper inflated promises, and ever increasing attention battles we are a refuge.

For every company that completes at least a clear Impact Vision we have a 100% success record in doubling their profits. And, as a result, we have a long list of businesses waiting to join our programs.

We are widely known as THE Marketing Plan Company. We are a deep think tank of experienced expertise that transforms ideas into actionable knowledge. 

Our products and services include courses, our membership forum, books, events, coaching, and our exclusive skunkworks engagements.

We are on the leading edge. When you think about the front line of marketing, we are there. We love the weird stuff.

Innovation and creativity is our core.

We have been honored with ranking on the INC 5000 list of fastest growing companies in America in our 3rd year of business. 

All the other gurus and experts in the industry love us because we don’t compete with them. 

We don’t do strategies.

We do marketing  plans.

We provide a foundation for business to flourish. 

We are seen as THE GoTo Marketing Genius Network.

The Marketing Plan Formula mission

To create enormous value in the world by helping 

1000 successful Marketing Plan executions by EOY 2022

Company Values

THOUGHTFULNESS 

We take pride in the fact that we don’t rush things just to get them done. Sure, every once and a while you have to push, but for everything else we take our time to do things right. This minimizes mistakes. This produces better quality. It is contrary to most of the world today, but it is our lead core value and totally worth it.

CREATIVITY 

Is our signature. We create a sense of awe and wonderment. Where the expertise is easily recognizable. Creativity permeates the solutions we provide, in the design of everything we do. Our work is recognized for design. The thoughtful beauty of it all.

TRUST 

The RCL Company is an island of honesty, non-hype, compassionate -passionate information for the entrepreneur. The most sacred resource in the world today is trust and attention. We gain and protect those at all costs. This means that when we talk people listen.

RESPECT 

We respect each others unique talents and skills. The responsibilities given to these talents are crucial to everyone’s success. So they are held holy. When you are given the responsibility you own it 100% - the good and bad of it.

GIVE VALUE AT EVERY OPPORTUNITY 

We believe the more you give the more you receive. We seek out opportunities to provide value throughout our collective. From a customer support conversation to the doorman at our live events, we always strive to deliver more than anyone expects.

WHOLE HEALTH 

We prioritize our collective’s health. Whole health. We cannot reach our fullest potential if we are not 100%. We don’t work 24/7. We allow space to think. So when we give you our 100% it is more than enough.

Clients and Customers

Entrepreneurs who have a good business in motion. The business generates $1M to $10M in annual revenue. They spend at least $50k per year on marketing. They have had success and are a point of needing to formalize their marketing/customer acquisition. They are looking for process driven marketing and sales.

They are busy.

2 camps.

The bootstrapers. These are the entrepreneurs that enjoy learning how to grow their business and the sense of ownership/responsibility and confidence that comes with understanding exactly how to do something. The tinkerers.

The Leaders. These people have lots on their plate. They know what they need to accomplish and they have the teams to get it done. We act as their teacher/partner/manager because we have been there and done that.

Our Product Vision

The Marketing Plan Formula Online Education Program & Membership (2021)

Marketing Plan Formula begins as an online experience, but is really a movement. By now it has been widely recognized as THE marketing plan to execute in your business - at any level. 

The formula is unrivaled in its simplicity. The five steps have been constantly improved over the last three years and it is a highly effective formula for any business. 

The MPF Forum Collective (2021)

The Forum Collective is our space. Our place where all our member knowledge and experience is archived. An exclusive community of business founders and leaders.  The goal of the Collective is implementation and accountability. 

The Marketing Plan Formula Journal (2021)

We have published the best selling Marketing Plan Formula Journal and it has reached the top of all business best seller lists. It is a constant best seller on Amazon and has been recognized by the Wall Street Journal, HBR, and other prestigious publications.

The Collective App (2021)

A key product we recently launched, the Collective App is a user experience app that combines the best of how to deliver information, studies, worksheets, note taking, interactive learning, online meetings, all in a single source. 

The Marketing Plan Formula Implementers (2021-2022)

We train, certify, and license the best marketing coaches in the world. After passing a rigorous certification process and being a culture fit, our implementers can take our licensed materials and help companies on a 1 on 1 or group settings. They are free to build their own coaching business based on our educational materials. 

The Marketing Plan Formula Live (2021 & Beyond)

Once per year we hold a very exclusive and private mastermind event. This three day networking event is invite only and is incredibly secretive. We are constantly asked as to how someone could get a ‘golden ticket’ to the event, but that remains one of our closest guarded secrets.

And two more…

RC Products

The Marketing Plan Formula Online Education Program

Marketing Plan Formula begins as an online experience, but is really a movement. By now it has been widely recognized as THE marketing plan to execute in your business - at any level. The formula is unrivaled in its simplicity. The five steps have been constantly improved over the last three years and it is a highly effective formula for any business. 

The MPF Forum Collective

The Forum Collective is our private community of founders and marketing professionals where we can coach, learn, and share with each other. There is no place like it on the ‘net.

The Marketing Plan Formula Journal (2021)

We have published the best selling Marketing Plan Formula Journal and it has reached the top of all business best seller lists. It is a constant best seller on Amazon and has been recognized by the Wall Street Journal, HBR, and other prestigious publications.

The Learning App (2021)

A key product we recently launched, the Learning App.  We wanted to create a user experience app that combines the best of how to deliver information, studies, worksheets, note taking, interactive learning, online meetings, all in a single source.

The Marketing Plan Formula Implementers (2021-2022)

We train and certify the best marketing coaches in the world. After passing a rigorous certification process and being a culture fit, our coaches can take our licensed materials and help companies on a 1 on 1 or group settings. They are free to build their own coaching business based on our educational materials. 

The Marketing Plan Formula Mastermind (2021 & Beyond)

Once per year we hold a very exclusive and private mastermind event. This three day networking event is invite only and is incredibly secretive. We are constantly asked as to how someone could get a ‘golden ticket’ to the event, but that remains one of our closest guarded secrets.

RC Company Culture - People

Everything depends on the amazing people we work with. From our core team, through the founders and entrepreneurs who dream of a better world. To the brilliant minds that lead and create on the forefront of marketing, our support staff, our users, our fans…

Today’s world moves too fast for any one person or company to be the single source of anything. There is no one way to do things… and there is always a better way.

The RCL Company aggregates information. We consume | attract | draw the best and latest marketing practices | experts | strategies and filter them for our entrepreneurs and clients. We don’t have everything for everyone. We have what you need when you need it. 

The RNA to your DNA.

The RCL Company is an aggregator, an incubator for the best of the best in marketing.

RC Accountability Chart

3 is a magic number. We work in teams of 3. Our teams are dynamic and responsive to projects. We are like a special ops team of experts. Each member brings unique talents and skills where we foster them and allow their fullest potential to bloom. 

Our team is the best of the best. The A Team. The kind of people that you don’t need to tell or ask twice. They get it and get it done. They are the highest paid, recognized, and rewarded team in the industry.

Our Important Numbers

We launch only 2x per year.

One of our primary missions is to see an 80% or better completion rate in our  Online Training Program 

Through our training we strive to achieve 100% profit growth in each of our client companies

Founders Message

Part of who we are is the idea of bringing more value to the world. The more people we can help succeed, the more value we help create. This is ripple #1.

Ripple #2 is that we often see non-profits or social enterprises that have unique potential to significantly improve the world. Yet, they struggle with marketing. We help these organizations by requiring each certified Implementer execute the Marketing Plan Formula for the charity of their choice.

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