Legal

Terms & Conditions

Last updated: July 14, 2026

These terms govern your use of marketingplanformula.com, operated by Russell Lundstrom, doing business as The Marchitect ("we," "us"). By using this site, you agree to them.

Use of this website

This site is informational. It describes The Marchitect's services, shares writing on marketing and exit preparation, and lets you book an initial call. Nothing on this site is a binding offer, and browsing it doesn't create a client relationship.

No professional advice

Content on this site, including blog posts, is general commentary based on Russell Lundstrom's experience. It is not legal, financial, tax, or investment advice, and it is not a substitute for advice from a qualified professional about your specific situation.

Services and engagements

Booking a call through this site is a conversation, not a purchase or a contract. If we agree to work together, the scope, deliverables, timeline, and fees for that engagement will be set out in a separate written agreement, which governs over anything on this website.

Intellectual property

The text, design, graphics, and frameworks on this site (including names like the Marketing Plan Formula and the Marketing Intelligence Flywheel) belong to Russell Lundstrom / The Marchitect. You're welcome to link to this site. Reposting or reusing the content elsewhere requires our permission first.

Third-party links

This site may link to third-party tools or sites, such as Google's scheduling tool. We don't control those sites and aren't responsible for their content or practices.

Limitation of liability

This site and its content are provided as-is, without warranties of any kind. To the fullest extent permitted by law, we aren't liable for any damages arising from your use of this site or reliance on its content.

Governing law

These terms are governed by the laws of [State/Country: TODO, confirm with counsel], without regard to conflict-of-law principles.

Changes to these terms

We may update these terms from time to time. The date at the top of this page reflects the most recent version. Continued use of the site after a change means you accept the update.

Contact us

Questions about these terms: russell@marketingplanformula.com.