Legal

Privacy Policy

Last updated: July 14, 2026

This policy explains what information marketingplanformula.com (operated by Russell Lundstrom, doing business as The Marchitect, "we," "us") collects from visitors, how it's used, and the choices you have. It applies to this website only.

Information we collect

We collect information you choose to give us. There are two ways that happens on this site:

Booking a call. The scheduling tool on this site is a Google Calendar appointment page. When you book a time, Google collects your name, email address, and anything else you enter on that scheduling form. That information is governed by Google's own privacy policy in addition to this one.

Emailing us directly. If you email russell@marketingplanformula.com, we receive whatever you send: your email address, name if you provide it, and the contents of your message.

We do not currently run analytics, advertising pixels, or cookie-based tracking on this site. If that changes, this policy will be updated first.

How we use your information

We use the information above to respond to your inquiry, schedule and prepare for a call, and follow up about the work discussed on that call. We do not sell, rent, or trade your information to third parties.

Cookies and tracking

This site does not set its own tracking cookies. The embedded Google Calendar scheduler may set cookies required for it to function, controlled by Google, not by us.

Third-party services

We rely on a small number of vendors to run this site and business: Google (Calendar scheduling) and SiteGround (web hosting). Each has its own privacy practices governing the data that passes through their systems.

Data security

We take reasonable steps to protect information sent to us, but no method of transmission or storage is completely secure. We can't guarantee absolute security of any information you share.

Your rights

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Email russell@marketingplanformula.com and we'll respond promptly.

Children's privacy

This site is intended for business owners and is not directed at children. We don't knowingly collect information from anyone under 16.

Changes to this policy

If this policy changes, we'll update the date at the top of this page. Continued use of the site after a change means you accept the update.

Contact us

Questions about this policy: russell@marketingplanformula.com.