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About Russell Lundstrom
Russell is the creator of the Marketing Plan Formula.
After 25+ years on the front lines of marketing, starting over a dozen businesses, and consulting with hundreds of entrepreneurs, Russell finally discovered the simple 5-step process to radically simplifying & optimizing your marketing.
He has grown 3 of his own businesses beyond the 7 figure mark and helped dozens of other entrepreneurs do the same.
Russell lives in Denver with his wife and 2 young boys who are the center of his world.
Just some of the businesses we have helped, is yours next?
Lisa and I have been working on a completely new version of her business. She is like a dowsing rod for superpower-flow states.
Wendy runs a highly successful translation and localization agency. We discovered a fantastic way to grow her business in less than an hour.
I helped Steve and his wife, Dr. Z, have been learn how to leverage the power of Facebook ads and course marketing.
Jack and I work together a bunch. He is a brilliant entrepreneur and is an amazing friend.
Kathy & KMC University
I love Kathy. She is the #1 source in the world chiropractors turn to for compliance and office management solutions.
yler and his wife, Barb, make some of the coolest one-off marketing materials you've ever seen.
I WOULD HIGHLY RECOMMEND RUSSELL TO ANY NEW OR SEASONED ENTREPRENEURS ALIKE...
Russell has been a mentor of mine for a few years now.
He has a wealth of entrepreneurial knowledge and personal experience that has helped me to grow immensely over these last two years.
We have been formally working together for the past two years, but I have known Russell for about six years now. He has always been a great resource, connector, and person.
Russell has helped guide me through a few challenges as my company has grown, most recently he helped me navigate a potential merger I was exploring.
I HAVE IT PINNED UP ON MY VISION BOARD NEXT TO MY DESK AND LOOK AT IT EVERY DAY FOR INSPIRATION...
P.S. Today I had a training session with my team of Expert VA coaches and read the note you wrote to me as inspiration. I started crying when I read it. I have it pinned up on my vision board next to my desk and look at it every day for inspiration.
I WOULD TOTALLY RECOMMEND RUSSELL IF YOU'RE LOOKING FOR HELP WITH YOUR BUSINESS...
I have known Russell for about 5 years. In that time I have had the pleasure of working with him -- he has helped me to hone down my audience and who are my ideal customers.
It was a great experience. Russel is committed to the outcomes and very knowledgeable about all areas of business which is so helpful when trying to see the big picture.
Russell is super sharp, attentive, and easy going. In addition to shoring up the fundamentals, Russell is looking to push into new areas and go where the puck is going... not where it has been. I would totally recommend Russell if you're looking for help with your business.
WORKING WITH RUSSELL REALLY HELPED US
[Before working with Russell] We fumbled around and did the best we could. I learned we needed a system, a way to think about what our clients need and how to market to those needs, and now we have clarity around the direction to focus our efforts.
We don't have an endless marketing budget so we had to pick a lane. Working with Russell really helped us do that.
NOT ONLY DO I CONSIDER RUSSELL A MENTOR, I CONSIDER HIM A TRUE FRIEND AND I TAKE HIS ADVICE VERY SERIOUSLY...
Russell has been an incredible mentor to me the past few years. He has given me amazing advice and guidance from the inception of my company to navigating through growth and expansion in the CPG industry. At each stage of my business, Russell has made helpful introductions and connections, from logistics and packaging to online marketers to financing solutions or whatever the current need, he always provides great resources.
Russell has helped me tremendously by way of introductions to great contacts for my business. For example, Russell introduced me to someone to spearhead Amazon sales for a product, and the introduction was a great fit at the right time and it led to a large increase in sales on Amazon and knowledge of how to work that channel. Russell continues to be successful at connecting me to the right people at each stage of my business.
One of our core values at my company is that we only work with nice people. Not only do I consider Russell a mentor, I consider him a true friend and I take his advice very seriously. I'm grateful to know him and would most definitely recommend him to other entrepreneurs!
THE MOST IS BEING MORE STRATEGIC IN HOW I MAKE MONEY AND HOW MUCH I CHARGE.
[After working with Russell] now I have a really good strategy for it [marketing]. I am really focused on it and I know what to do. The most is being more strategic in how I make money and how much I charge.
I COULD CUT MY TIME AND ENERGY INVESTMENT BY MORE THAN 90% TO ACHIEVE THE SAME RESULTS...
As I launch my second company, I met with Russell to get help with marketing.
I had what I thought was a tight marketing plan that I planned to execute over the coming four months.
But within my first one hour meeting with Russell, he helped me to see that I could cut my time and energy investment by more than 90% to achieve the same results by simply approaching my marketing challenge more intelligently (which included thinking differently about my digital and conversion strategy).
I AVOIDED MAKING A HUGE MISTAKE THAT COULD'VE HAUNTED ME FOR THE REST OF MY LIFE...
I'm Tjark Hartmann and I was about to give up my business because I thought my market was broke.
Thankfully, I told Russell about this and he showed me that my market wasn't the problem at all.
Now I know that all the time, money, and effort I put into my business wasn't just a "learning experience". It was never doomed to fail. In fact, it can turn into something great.
I have hope again. I'm excited for the future. And, best of all, I avoided making a huge mistake that could've haunted me for the rest of my life.
HE’S ONE OF THE MOST DEDICATED PROFESSIONALS I’VE EVER WORKED WITH. THE GUY DOESN’T BACK DOWN UNTIL HE ACHIEVES RESULTS...
I’ve had the privilege of knowing Russell for the past 6 years. I’ve worked with him on a variety of projects during that time. He’s one of the most dedicated professionals I’ve ever worked with.
The guy doesn’t back down until he achieves results. From dealing with Google penalties to creating complex sales funnels, Russell not only covers every detail from start to finish but he does so in such a delicate way with an emphasis on the user experience (rare to find).
Russell is a professional who has all his ducks in order. His in depth knowledge makes him a great asset in the field of deep dive surveys, advanced sales funnels, and conversion optimization.
OPENED MY EYES TO THE POWER OF NEW AND ALTERNATIVE MARKETING METHODOLOGIES THAT I WASN’T AWARE OF PRIOR....
approach to business?
Methodical, dedicated, and with deep conviction.
I recommend other entrepreneurs contact Russell if they could use help – especially those with Internet businesses or broader businesses that design out of the box thinking about marketing, demographics, and strategies.
I'M LEFT IMPRESSED BY RUSSELL'S EXPERTISE, WILLINGNESS TO HELP AND TO PASS ON ALL HIS KNOWLEDGE
When I sat down with Russell I was curious to see what information he would share with me that I didn't already know, regarding digital marketing and advertising. I am currently a full-time artist but I have 20+ years experience in web/graphic design and marketing. I thought I had a pretty good handle on web, SEO, social media, hashtags and targeted Facebook ads, but after talking with Russell, I quickly realized I have a LOT to learn. Best of all is how much much I learned in just 1.5 hours of sitting down with Russell.
I'm left impressed by Russell's expertise, willingness to help and to pass on all his knowledge; the great analogies he uses to help simplify otherwise challenging concepts; and his encouragement for me to take baby steps moving forward. Start small, look at the results and take it from there. Moving forward, I'm excited to design a few targeted Facebook ads, to do some A/B testing with the intent to grow my email list, my social media following and ultimately to increase my sales.
YOU ARE REALLY HELPING A TON...
"Hey man... Jut wanted to let you know that I am getting a TON of value out of your mentorship for our group. [...] you are really helping a ton."
I LEARNED ALL OF THE TOOLS NEEDED TO BEGIN THINKING THROUGH AND EXECUTING ON THESE BASIC TACTICS WITH GUIDANCE AND SUPPORT.
Before working with Russell, I had very limited knowledge in an integrated strategy and approach for sales and marketing. I came to the table with a creative mindset, but lacked the tools and knowledge behind initiatives such as landing pages, inbound lead generation and the fundamentals of good copywriting (specifically headlines).
During my time with Russell, I learned all of the tools needed to begin thinking through and executing on these basic tactics with guidance and support. This broadened my perspective into the fundamental skills needed to bring on a team member responsible for these initiatives. I would have made a HUGE mistake in hiring for either a sales or marketing position before having a basic understanding of marketing, or sales process in place to set this team member up for success.
Now, when I'm ready to eventually take a step back, I will know exactly how to give direction to an Account Executive with a thorough and well formulated process for outbound lead generation and relationship building.