Identity ads and Identity power offers

By Russell Lundstrom

January 28, 2021

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Today I was listening to one of my favorite podcasts, Joel Erway’s Sold with webinars. In this episode, he talks a little about the identity power offer.

I really like this idea. I’m going to create one for the Collective and start running it next week. I’ll note the results in a separate thread.

And then, almost immediately I get a text from another master marketer Russell Brunson sharing his #1 lesson he learned from his father. This video has gone viral. And guess what?

Yup, it is an identity ad.

Here are examples of what he is talking about.

Brent Kocal – “I’m intense” ad


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