Marketing Pro Incubator 2022

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  • Marketing Pro Incubator 2022

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Marketing Pro Incubator

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Marketing Pro Incubator 2022

RESERVED FOR MPI MEMBERS

I created this course specifically for you. For professionals that want to learn the craft of marketing. Not a collection of random strategies, but a comprehensive understanding of marketing and the role it plays in building a business.

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I am 100% responsible for my 50% of this relationship. You have the other 100/50%. The more you invest into this, the more life will reward you.

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Welcome to the wonderful crazy world of marketing. We are going to try and make some sense of it here and teach you how to become the MVP of the C-Suite.

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Chapter 1 - The VMV Training

4 Lessons

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Just think about what your business could look like if you had better marketing that actually generated more sales?If you had a systematized process for marketing that you could replicate over and over. Well, that is what we are talking about.A system to make decisions with. A tool set that serves you. That is why we are starting here.In order to create a system, You have to have some set of criteria that gives you the ability to judge. To grade. To plan. To budget. To achieve.And that criteria is born from your vision, it is refined by your mission, and it is judged by your values.Without a defined Vision, Mission, or Values you have no criteria from which to make judgements and decisions from.

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Often confused, your vision and mission are not the same thing. They each serve your business in specific ways and in this lesson I show you how and why they are different and so important to your overall success.

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The company Vision is so much more than some trite sentence that is supposed to inspire all who read it. It really is a critical component to your overall success. Does your company have a clear Vision everyone can rally behind?

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In this lesson I walk you through some of the nuances of the Vision Impact Workbook. A high level tour of the thinking behind your workbook. Your job is to help your CEO and management complete this worksheet.

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Chapter 2 - VMV Bonus Materials

4 Lessons

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Cameron's talk is exactly about the power that a proper vision can give your business. I knew immediately that I wanted to have him dive deeper into what a Vivid Vision is, how to create one, and how to best use your Vivid Vision in your business.

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Although you can clearly see the vision in your head, often times it takes a little technique to get it out of your head. Andy is magician at helping bring about flow states and helping you get that brilliance out of your head and into the world.

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Jessica Fialkovich is the co-founder of the fastest growing and largest business broker in the United States. In this bonus interview I wanted to share with you the importance of thinking through your business exit strategy when you are developing your vision.

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The following are some great examples of Vivid Visions I have collected for your review.

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MPI Chapter 2 - The Training

5 Lessons

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This is a key principle in your marketing that most business owners fail to understand. The Pareto Principle is the more official term for the 80/20 rule. It is a principle, not a law, but imagine this..

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Recall the Master Marketing Equation: getting the right message, to the right person, at the right time and place. Now, the right message and the right time and place are totally dependent upon the right person. So the question for you, as the business owner, is who is the right person? In this lesson, I’m going to do is remove the guessing as to whom the ‘right customer’ is for your business.

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In the previous lesson we learned that the 80/20 principle is one of the most powerful tools you can use in your business. It is the tool that we are going to apply throughout this course. Now, in this lesson we have to determine what we are going to apply the 80/20 principle to in order to discover your "right person".

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Just to make sure you’re in the right place, your business typically has a few clients per year that you serve. You are not a transactional based business but one that probably provides a service (although products are not excluded here).

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Alright, welcome to camp retail. We have to first determine which products are driving your revenue. You might or might not know this, but rather than guess I’d still urge you to complete the quick work below and know for sure.

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MPI Chapter 2 - Bonuses

1 Lesson

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The 80/20 principle is one of the most powerful tools you have for leverage in your business. In this bonus interview the Master of the 80/20 principle, Perry Marshall, shares why this is so powerful and how you can use it for your accelerated growth.

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MPI Chapter 3 - The Training

7 Lessons

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Having a deep understanding of your Ideal Customer is the entire secret to successful marketing.

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In this lesson, I’m going to walk you through the profile you are going to fill out for your Ideal Customer.

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Now we are going to get into the nitty gritty of building the foundation for your marketing. To start putting together the pieces of the puzzle together, as it were.

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In part two of B2B deep customer research, I share with you the most powerful technique I've ever seen for getting insanely valuable research on your Ideal Customer.

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Alright, you are my retailers. My B2C type of companies. Just to make sure you are in the right place, your business does lots of transactions throughout the year. And, in the Find The $$ module you have pinpointed the exact products that are driving at least 80% of your profits.

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I’m going to walk you through the basics of creating and conducting a deep dive survey research.

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If you have completed the work to this point, your efforts are about to pay off big time.It has been a lot of work, and we have a bit to go, but you are now so far ahead of your competition, you know so much more about marketing, I’ll go so far as to award you a college degree in marketing.We are aiming for your PhD.

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MPI Chapter 3 - Bonuses

3 Lessons

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Ryan is the absolute MASTER when it comes to using deep dive surveys to find the most valuable research you can on your Ideal Customers. This is a must watch interview.

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Alison is a world class copywriter who is best known for her devotion to Avatar development. In this brief bonus lesson we dive into the important distinctions between an ordinary avatar and a control-busting next-level understood avatar.

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This is a MUST Watch bonus lesson. Joel is the creator of the Power Offer and this is one of the keys to creating an offer you can't say no to.

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MPI Chapter 4 - The Training

3 Lessons

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At this point, we have pretty much completed the puzzle of marketing.You're going to look at all your research and begin using it as the map, the blueprint to your marketing and advertising.And you’re going to learn how to improve the marketing that is currently working for you.

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Regardless of your business structure or model, I believe there are several marketing strategies that you must be using in your business today. In this lesson, I share these essential strategies and how to use them.

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This lesson is about painful marketing experiences. We've all had them. I'm going to share why most marketing services don't work and what you need to do to make a successful relationship.

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MPI Chapter 4 - Bonus Digital Marketing Strategies

4 Lessons

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In this bonus lesson, we get an in-depth understanding about what makes successful Facebook advertising and what doesn't. Curt Maly is one of the best in the world when it comes to Facebook. This is a rare treat for us to get his insight.

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All too often the basis for all good marketing comes down to one good skill. Kevin Rogers is the ring leader and master of the best of the best for your copywriting.

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Everyone wants to know how to grow their business using affiliate marketing tactics, but what accelerates your business from just a cheap Amazon rev share is transcending into the Joint Venture space. Charles is the master at this strategy.

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Online challenges are a new strategy for leadgen which is working better than almost anything online. In this bonus interview we get the chance to learn from the #1 expert for running these type of challenges.

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MPI Chapter 4 - Resources

2 Lessons

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All the tools and resources you need to complete this module.

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Contact database for marketing specialists

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MPI Chapter 5 - The Training

4 Lessons

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Alright, congratulations for reaching the final module in this training. If you have completed all  the work to the point, you now have the tools and systems you need to grow your business without limit. And not just this business, any business, forever more.See these lessons and the Marketing Plan Formula apply across any industry, any time frame.

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MPI Chapter 5 - Bonuses

1 Lesson

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"There’s a very small group of true direct response wizards out there and Brian is one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice."

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MPI Chapter 5 - Resources

2 Lessons

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About the teacher

Russell Lundstrom

After 25+ years on the front lines of marketing, founding over a dozen businesses, and consulting with hundreds of entrepreneurs, Russell finally discovered the simple 5-step process to radically simplifying & optimizing your marketing.

He helps entrepreneurs grow their business through process and value-driven marketing.

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