Marketing Plan Formula

Module 3 - Your Ideal Customer

3 Modules 17 Lessons

In this module, you will dive deep into customer research. You will define and refine your customer profiles in order to create laser focused marketing that works.

And we are going to dive deep into discovering who exactly the right person is and the right message you need to say to them to win their business.

I’m going to teach you the essential questions you must answer for your customers.

Course Structure


Who is Your Ideal Customer?

Having a deep understanding of your Ideal Customer is the entire secret to successful marketing.

Essential Questions You Must Answer

In this lesson, I’m going to walk you through the profile you are going to fill out for your Ideal Customer.

Customer Research for Camp One – B2B Part 1 (Low transaction Volume)

Now we are going to get into the nitty gritty of building the foundation for your marketing. 

To start putting together the pieces of the puzzle together, as it were.

Customer Research for Camp One – B2B Part 2 (Low transaction Volume)

In part two of B2B deep customer research, I share with you the most powerful technique I've ever seen for getting insanely valuable research on your Ideal Customer.

Customer Research for Camp Two/Three – B2C (High Transaction Volume)

Alright, you are my retailers.
My B2C type of companies.

Just to make sure you are in the right place, your business does lots of transactions throughout the year.

And, in the Find The $$ module you have pinpointed the exact products that are driving at least 80% of your profits.

How To Get The Research That Moves The Needle?

I’m going to walk you through the basics of creating and conducting a deep dive survey research.

The Marketing Gold Analysis Process

If you have completed the work to this point, your efforts are about to pay off big time.

It has been a lot of work, and we have a bit to go, but you are now so far ahead of your competition, you know so much more about marketing, I’ll go so far as to award you a college degree in marketing.

We are aiming for your PhD.

How To Create Your Ideal Customer Profiles

In this lesson I’m going to walk you through creating your Ideal Customer profiles.

We are going to create comprehensive profiles for each of your Ideal Customers.

The goal of your marketing is to simply show the right message, to the right person, at the right time and right place.

It is as simple as that.

In order to make this as easy as possible, all you have to do is break this down into components and answer the smart questions.


Deep Dive Survey Research with Ryan Levesque

Ryan is the absolute MASTER when it comes to using deep dive surveys to find the most valuable research you can on your Ideal Customers. This is a must watch interview.