Marketing Plan Formula

Module 2 - Find The $$

2 Modules 9 Lessons

In this module you will learn how to narrow your attention and marketing down to most potent, profitable customers.

Course Structure


The Importance of the Pareto Principle

This is a key principle in your marketing that most business owners fail to understand.

The Pareto Principle is the more official term for the 80/20 rule.

It is a principle, not a law, but imagine this..

Why Focusing on Your Profits is Key To Your Success

Recall the Master Marketing Equation: getting the right message, to the right person, at the right time and place.

Now, the right message and the right time and place are totally dependent upon the right person.

So the question for you, as the business owner, is who is the right person?

In this lesson, I’m going to do is remove the guessing as to whom the ‘right customer’ is for your business.

How To Find Your Most Valuable Customers

In the previous lesson we learned that the 80/20 principle is one of the most powerful tools you can use in your business.

It is the tool that we are going to apply throughout this course.

Now, in this lesson we have to determine what we are going to apply the 80/20 principle to in order to discover your "right person".

Camp 1 – Low Transaction Volume Business – 8020

Just to make sure you’re in the right place, your business typically has a few clients per year that you serve.

You are not a transactional based business but one that probably provides a service (although products are not excluded here).

Camp 2 – High Transaction Volume Business – 8020

Alright, welcome to camp retail.

We have to first determine which products are driving your revenue.

You might or might not know this, but rather than guess I’d still urge you to complete the quick work below and know for sure.

Watch Me Work Module Find The $$

In this quick lesson I take you through how I approach the 80/20 analysis and some of the lessons learned from doing lots and lots of them.


Workbook & Tools

The resources for you to complete this module.